Driving and owning a Jeep certainly is not for everyone. Those that have a Jeep seem to love it a lot. Jeeps come in many shapes, sizes and styles. From off roading to daily driving, Jeeps do make great vehicles for those that adore them. Buying a gift for the Jeep lover in your life is easier than you may think. There are tons of great gifts designed just for Jeep enthusiasts. In fact, there are probably more than enough things to make your gift giving a breeze. However, just make sure your Jeep lover doesn’t already have these things.

Clothing that is emblazoned with the Jeep logo is always a sure hit. From simple t-shirts to fancy jackets, there are several different types of things to choose from. Men will appreciate a hat or a sweatshirt. Browse around for items that come in sizes designed for women too. These may be a little harder to come by but they are out there with a little searching online. You might even find tiny clothing for little kids or future Jeep owners, which is a really cute gift idea. Finding clothing online is easy. However, stopping by your closest Jeep dealer may be more convenient.

Most Jeep owners like to dress up the inside of their ride a little with things like seat covers. A great gift would be seat covers that come with the Jeep logo on them. Seat covers are perfect for adding some additional protection to precious car seats that cannot always be easily cleaned. Key chains or even dice with a Jeep logo would likely be very much appreciated as well if received as a gift.

A duffel bag could be a nice gift for the type of Jeep owner that plays sports or often goes on long trips that requires them to bring along extra things. A travel mug, clock or even a lantern can all be purchased with a Jeep logo. There really is no end to the things that you can acquire for Jeep lovers. It is a vehicle that some people really love and those people demand these types of things. Jeep merchandise is quite varied. You should have little problems finding just what you need.

Jewellery is always a nice idea as a gift. And yes, there is jewellery with Jeep logos so that you can impress the Jeep owner you know. Men may like watches whereas women may appreciate a nice pendant. An online search will supply you with more options than you may know what to do with. Of course, never rule out collectibles. Many toy models and replicas are in fact collectibles to be collected and displayed. These items drastically range in price from very cheap to much higher end. You can even find them at your local Wal-Mart.

Jeep lovers are a special breed of person, that’s for certain. Appeal to their automotive side with an assortment of Jeep inspired gear and accessories. It’s a gift that is guaranteed to be well received.

Headlights are necessary for driving the car at night. Headlights helps driver to drive the car in darkness or at night on highways. Headlights are essential for driving as it is also use to give signals to others. Nowadays, there are lots of new headlights which are introduced in the market. They are fashionable as well as better than the older ones.
Four wheeler heavy cars like, Land Cruiser, Land Rover and Jeeps are very rarely seen cars. These cars have better performance and have ability to be driven on any type of road. Jeeps also have headlights, but these headlights are much better than the one’s in ordinary cars.
Nowadays, many types of Jeep headlights are available. Following are the types of the Jeep Headlights:
1. Jeep Cherokee Headlights
2. Jeep Commander Headlights
3. Jeep Grand Cherokee Headlights
4. Jeep Liberty headlights
5. Jeep Wrangler Headlights

1. Jeep Cherokee Headlights:

There are various types of Jeep Cherokee Headlights like eye Headlights, Led headlights, Halo Projector Headlights, etc. These headlights are easily available everywhere at discounted prices. Jeep Cherokee Headlights give your car an awesome look and good appearance. Usage of these Jeep headlights allows you to drive easily at night or during fog. They always come in pair for both sides of the car.

2. Jeep Commander Headlights:

These headlights have fantastic performance. Commander headlights give your car incredible front look. Aftermarket Jeep Commander Headlights are available all over the world and are famous for heavy vehicles headlights, because these headlights have a great illumination range. It covers approximately .45 Km of area from its light.

3. Jeep Grand Cherokee Headlights:

These Grand Cherokee Headlights gives you comfort, safety and bright light while driving at night. These Grand Cherokee Headlights are available in different styles. These headlights also help you drive the car at night safely and avoid accidents. These lights are offering a very fair price in market.

4. Jeep Liberty headlights:

There is a very big variety of these Jeep Liberty Headlights available. The most common types are LED headlights, Angel Eye headlights, Halo projector headlights and many more. If you are in search of something special than stop searching, because these lights have special look and have high illuminating lights which are very useful at highway roads.

5. Jeep Wrangler Headlights:

These wrangler headlights are seen very rare because these are the new and improved version of liberty headlights. Wrangler headlights are offering style with performance. This quality of Wrangler Headlights attracts the people to buy these headlights for their jeeps. Although expensive, it’s worth paying the price because of their unique look.

There are different types of headlights available in the market and a number of models have been introduced. Now it is a bit difficult to choose the best headlights, because every headlight is better than the other. Always buy headlights after knowing the details of it, because it will be helpful in buying the perfect headlights for your vehicle.

Consumers on the search for select Jeeps really ought to know what to look for. By knowing what to look for in select jeeps, the consumer can ensure that he doesn’t get ripped off by an unscrupulous seller. Assessing the quality of select jeeps take a bit of foreknowledge: once the consumer is educated about jeeps and jeep quality, he or she can make smart buying decisions.

If the consumer finds an inexpensive jeep that has a fairly decent body and exterior, the remainder of the vehicle is worth consideration. If, in contrast, the jeeps under consideration have considerable wear and tear, dents, scratches, small and large rusty spots and other exterior damage, it could be an indication that the select jeeps weren’t cared for with the utmost care. When examining the body/exterior of any jeeps, the consumer should take a closer look at the cross members, both front as well as rear cross members, to ensure no rotting exists and that the frame of the vehicle is completely solid and intact.

Consumers need to also take time to examine all eleven body mounts in the select jeeps that they consider for purchase. The latter mounts are also capable of rotting if they were not properly cared for. This is particularly true of the rear mounts within jeeps which are situated just in front of the gasoline tanks in such vehicles. Additional exterior examinations include the full assessment of the condition of the fuel filter mount, and the select jeeps leaf spring mounts as well.

Looking under the hood of select jeeps is just as important as the exterior vehicle assessment. The vehicle’s interior, while an important buying consideration is the last on the list of considerations. Having a qualified mechanic examine the vehicle is recommended too; a mechanic can advise the buyer of the jeep about any potential issues the vehicle may have. Examining all of the above mentioned aspects of a jeep ensures that the future jeep owner really gets the vehicle he or she desires.

To learn more about Select Jeeps, I recommend you checking out Used Jeeps. It is a specialized Jeeps for Sale site, offering a great selection of Brand New and Old Jeeps for sale. This website makes finding your dream Jeep a million times easier. Be sure to try this website before you buy.

Jeep is creating an interactive ad for the Patriot which aims to attract young buyers. The Jeep Patriot interactive campaign titled “Choose Your Adventure” allows customers to take part in developing the story. Customers may choose from among the 44 scenes that they want to take part in.

Starting today until April 1, the Jeep Patriot advertising is going to be aired whenever there are news about March Madness or the NCAA Men’s College Basketball Championship such as CBS Sports, College Sports TV, Fox Sports and College Hoops Network. Sports-themed banners about the Jeep Patriot will appear on every web site devoted to sports such as ESPN.com, SportingNews.com, SportsIllustrated.com plus home pages of AOL and Yahoo. Print ads were earlier released and appeared in USA Today and will continue until the March Madness.

For the TV Commercial of the patriot, three main characters are going to be presented namely Gary, Srini, and Jodi. These three are the very same characters that are included in the interactive campaign of Jeep Patriot online. And each online participant will be considered as the fourth character that will take part on a backwoods camping trip.

The story will begin with the three main characters sitting around a campfire. Gary would then reveal an old family treasure map which was handed down to him by his great, great uncle. The three friends including the participating viewer will be the ones to engage in a treasure hunting expedition.

The best part of this interactive story telling campaign is that customers may be able to complete the adventure without necessarily having to view all 44 scenes. To spice up the interactive story there are some scenes that will prove to be dead ends. In case players happen to encounter such scenes they need to simply return to where they started and choose a different scene to keep the story going. There is actually one path only that leads participants to the ending scene of the interactive film.

Participants may also customize their experience by uploading photos and personal information that will appear as embedded content within the film. Participants may also provide an Emergency Contact person in the event that they get lost. In case the scene chosen results to a dead end, an email will automatically be sent to the emergency contact person inviting them to try their own luck by playing on “The Way Beyond Trail”.

For the TV ad there is a wolf included which the three main characters will encounter at the riverside campsite. Gary, and Srini pull a prank on Jodi by taking her canoe from the roof of her 2007 Jeep Patriot. And as the two head to the river to make their escape, Jodi fires up the Jeep Patriot pursuing the pranksters displaying the remarkable and noise free Jeep exhaust. And after the drooling drive through the rugged terrain which the Jeep Patriot handles effortlessly, Jodi was able to stop ahead of the fleeing pranksters on the canoe however on the opposite bank of the river is a wolf on a rock. In a sort of magical display that happens only in movies and commercials, Jodi picks up the wolf with her fingers and drops it into the canoe. Terrified, Srini, and Gary jumped into the river and escape. The Wolf TV Spot may also be viewed online and scheduled to be officially aired today at the NCAA Men’s College Basketball Tournament.

Aside from the “Wolf” there are still other TV ads that will be aired such as the “Wake Up” which will highlight the interior features of the Jeep Patriot; the “Animales” designed for Hispanics; the “Mosquito” which will showcase the capability of the Freedom Drive II(TM) Off-road Package; the “Weasel” focusing on the classic angles and modern features possessed by the Patriot; and the “Family Tree” which is a commercial designed for both English and Spanish viewers.

Aside from TV commercials and Interactive ads online, the Jeep brand has not forgotten the old reliable print campaign ads. There are two print versions of the “Connect the Dots” ad that Jeep has developed for the Patriot. But each has a photo of the Jeep Patriot hidden in the field of dots with assigned numbers. One set of numbers and dots is red while the other set is blue readers can choose between these two sets which they want to accomplish.

There is also a full-page spread with sticker inserts. This as ad comes in two versions—the forest scene and the beach scene. Readers may use the stickers to create the scene that they want.

The jeeps are considered tough. Since these are used in most of the terrains, the jeeps attract a lot of dust and dirt. As a result, the jeep seats have to suffer several damages from cause by dirt/dust, mud, stains, and scratches. In order to protect jeep seats from multiple hazards, getting the quality custom jeep seat covers is the only solution.

Custom seat covers are specially made jeep seat covers that embrace all the curves of your jeep seats. There are varieties of jeep seat covers available. One of the most sought after custom seat covers are Neoprene jeep seat covers.

Available in wide range of cool colors that include blue, solid black, charcoal, ides grey, red, tan, yellow, and several other color combinations, the Neoprene jeep seat covers are made of CR-grade Neoprene material. The material is instrumental in protecting jeep seats from UV rays and water.

The Neoprene jeep seat covers are custom-made seat covers available with or without Jeep logo. The seat covers are very vibrant in design and patterns.  These prevent unpleasant odor, bacteria, and germs.

The Neoprene jeep seat covers are made of three layers of fabric, namely, nylon fabric, layer of foam padding, and one tricot layer. While the foam padding layer makes your seats comfortable, the tricot layer make them easy to install and remove.

The genuine CR-grade Neoprene material is very strong and effective in protecting original jeep seats from pets and kids. The seat covers are eco-friendly. They are good for human skin as well.

The Neoprene jeep seat covers are very effective in protecting your original jeep seats from rot damage. These seat covers have excellent breathability and heat insulating features. Moreover, the Neoprene jeep seat covers have better color fastness. They are easy to use and easy to wash as well. The custom-made seat covers take less time to dry.So, get the affordable yet remarkable Neoprene jeep seat covers and forget about the concerns related to jeep seat protection.

Jeep is probably one of those vehicles that have been involved in a great number of reported road accidents which will probably caused most car buyers to question the reliability of Jeep’s safety features. In fairness, to the Jeep brand almost all of the reported accidents involving Jeep vehicles are not caused by defective parts or mechanical defects not even wiring errors—no, it was nothing of that sort. Most of the accidents involving Jeep are purely caused by inappropriate driving behavior of some people.

The latest addition to the Jeep range the Patriot is equipped with a long list of safety and Security features which are added not because Jeep vehicles are weak on this regard but rather to enhance further the safeness of Jeeps. The Jeep Patriot will also keep the long tradition of the brand in terms of maintaining quality by utilizing quality Jeep components such as the Jeep fan clutch which is very important in keeping the engine cool.

Here is the very long list of safety and security features of the new Jeep Patriot:

Advanced Multi-stage Air Bags: Inflate with a force appropriate to the severity of the impact. Meet advanced air bag requirements for smaller and out-of-position occupants (standard)

All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to a slipping wheel(s), and can reduce excess engine power until traction is regained (standard)

Anti-lock Brake System with Brake Traction Control: Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions (standard)

Auto-reverse Sun Roof: Automatically engages and reverses the power sun roof to the open position (available)

BeltAlert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver to buckle up if not properly belted (standard)

Brake Assist: Applies maximum braking power, providing the shortest possible stopping distance when the vehicle senses a panic brake condition (standard)

Brake/Park Interlock: Prevents automatic transaxle from being shifted out of Park, unless the brake pedal is applied (standard with automatic transaxle)

Child-protection Rear Door Locks: Disables the rear doors’ inside-release handles via a small lever on the door-shut face (standard)

Child Seat Anchor System [Lower Anchors and Tethers for Children (LATCH)]: Eases installation of compatible aftermarket child seats (standard)

Constant Force Retractors (CFR): Distribute the force of the front seat belts according to the load or force exerted on them. Force-limits the belt system and gradually releases seat-belt webbing in a controlled manner (standard)

Cross Car Impact Beam: Manages energy in a side-impact collision (standard)

Crumple Zones: Compress during an accident to absorb energy and prevent transfer of that energy to vehicle occupants (standard)

Dual-phase Steel Rails and Tunnel Reinforcements: Manage energy in a collision and allows for weight optimization through the use of high-strength steels (standard)

Electronic Roll Mitigation (ERM): An extension of ESP, uses the input from the ESP sensors to anticipate if the vehicle is at risk of entering a potential roll situation then reacts immediately, applying the brakes individually and modulating throttle position as needed to mitigate the roll situation (standard)

Electronic Stability Program: Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations, including turns, and is especially valuable when driving on mixed surface conditions such as snow, ice or gravel. If there is a discernible difference between what the driver intends through the steering and the vehicle’s path, ESP applies selective braking and throttle input to put the vehicle back onto the driver’s intended path (standard)

Energy-absorbing Steering Column: Utilizes two hydroformed coaxial tubes that can move relative to each other and allow the column to move forward for enhanced energy-absorption during a crash. The power-adjust steering column employs a calibrated bending element that deforms during column-stroke for optimal energy management (standard)

Enhanced Accident Response System (EARS): In the event of an accident, automatically turns on the interior lighting and unlocks the doors after air bag deployment, making it easier for emergency personnel to see and reach the vehicle occupants. EARS also shuts off the flow of fuel to the engine (standard)

Head Restraints: Reduce head movement in the event of a collision (standard)

Height-adjustable Seat Belts: Allows occupants to raise and lower the shoulder belt, which encourages seat-belt usage by offering a more comfortable fit (standard)

HomeLink Universal Home Security System Transceiver: Stores three separate radio-frequency codes to operate garage-door openers, security gates, security lighting and other radio-controlled devices (available)

Interior Head-impact Protection: Includes interior pillars above the beltline, instrument panel, windshield and rear window headers, roof and side rail structures and shoulder-belt turning loops, specifically designed to limit head-impact forces (standard)

Knee Bolsters: Enable the air bags to work effectively by properly positioning the vehicle occupant (standard)

Remote Keyless Entry with Illuminated Entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system (available)

Removable/Rechargeable Light-emitting Diode (LED) Flashlight: Mounted in the headliner above the cargo area, snaps out of the bezel to serve as a flashlight (available)

Structural Safety Cage: Protects occupants by managing and controlling energy in the event of an impact (standard)

Seat-belt Pretensioners: During a collision, immediately remove slack from the seat belts, thereby reducing the forward movement of the occupant’s head and torso (standard)

Sentry Key(R) Engine Immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security key code to shut the engine off after a few seconds if the correct key is not inserted (standard)

Side Guard Door Beams in Front and Rear Doors: Provide occupant protection during a side impact (standard)

Side Occupant Protection System: Includes side-curtain air bags with roll detection system that deploy in certain rollover situations and side-impact events. Utilizes information from multiple sensors to determine the severity of the impact (standard)

Supplemental Seat-mounted Side Air Bags: Housed in the outboard side of each front seat, offer enhanced protection of the driver and front outboard passenger in certain impacts. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where the side impact occurs (available – late availability)

Supplemental Side-curtain Air Bags: Extend protection to all outboard front- and rear-seat passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag where the side impact occurs (standard)

Three-point lap Shoulder Seat Belts: Three-point lap and shoulder belt retractors incorporate a pre-tensioning feature to enhance occupant protection in an impact by managing occupant energy (standard)

Tire Pressure Monitoring System (TPM): Includes pressure-sensor modules integrated within the valve stems of all four road wheels that send continuous radio-frequency signals to a receiver to inform occupants when the pressure is too low (available)

UConnect(TM) Hands-free Communication System: Uses Bluetooth(R) technology to provide voice-activated wireless communication between the occupants’ compatible cell phones and the Patriot’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility (available)

The first thing which is important while enhancing a vehicle is the lights of the vehicle. It is the first thing which comes in our mind. It doesn’t matter it is the headlight or the tail light. Every light has its own importance. Here we are going to talk about tail lights. Why they are important and need to be enhanced? Tail lights are really important because these tail lights are the things which tell the vehicles at your back that when you are stopping and when you are applying brake otherwise they may come and bump you. Another important use of tail lights are that they make the impression of your vehicle from the backside. So it is very important to choose the tail lights of your vehicle precisely. These tail lights make your vehicle look sportier and it is important also mainly during the night time because these are the only indicators which work during night.

            Here in this article I am going to tell you various types of Jeep tail lights for various types of Jeep models. Jeep tail lights can be found in various types and styles such as chrome, black, smoked and LED tail lights. Out of all these Jeep tail lights, LED tail lights are most important. This LED tail lights are the latest thing in tail lights history. There are many types in LED tail lights also such as Euro LED tail lights, Black Chrome LED tail lights and Smoked LED tail lights. The biggest advantage of LED tail lights is that it does not burn out. Apart from this, LED tail lights uses very less power for illumination. These LED tail lights just gives striking and stunning look to our vehicles. These tail lights are made up of LED bulb, a latest technology.

            Some common and popular LED tail lights for different Jeep models are:

-         Jeep Cherokee Altezza Tail Lights Smoked (97-01) — $160 – $180.

-         Jeep Commander Red Smoke LED Tail Lights (06-08) — $230 – $250.

-         Jeep Grand Cherokee Euro Rede Tail Lights Lamps (93-98) — $120 – $130.

-         Jeep Liberty Euro Black Altezza Tail Lights (02-04) — $120 – $140.

-         Jeep CjYjTj Wrangler Euro Red Tail Lights (81-05) — $120 – $140.

Some latest tail lights for various Jeep models are:

-         Jeep Liberty Euro Black Altezza Tail Lights (02-04) — $120 – $140.

-         Jeep Grand Cherokee Euro Red Tail Lights Lamps (93-98) — $120 – $130.

-         Jeep Cherokee Chrome Tail Lights (97-01) — $150 – $160.

All these Jeep tail lights listed above are made for all types of Jeep models only. These Jeep tail lights are not expensive if it is compared with their quality. These Jeep tail lights are made up of fine quality materials. You can find more Jeep tail lights over the internet. Buying Jeep tail lights over the internet is very beneficial because over the internet you will lots of options to choose best tail lights for your Jeep model. Other good thing is that you will have to pay fewer taxes also. When you go to a showroom for buying anything then they add a showroom price to their products but when you buy it over the internet then you don’t have to pay showroom price. It is very easy also to find your product. If you are looking for Jeep tail lights then just search by its name and you can find the various types of it. After all I will say just buy the perfect match of Jeep tail lights for your vehicle.

For the adventurous off-road vehicle enthusiasts, there is only one vehicle brand that suits their driving personality – the all-new 2007 Jeep Patriot compact sport utility vehicle (SUV). The vehicles embodies the classic styling for Jeep models and offers the best driving and handling capability as well as off-road performance.

During the release of the all-new 2007 Jeep Patriot last year, George Murphy, Senior Vice President for Global Marketing of Chrysler Group said:

“With Patriot, Jeep continues to expand globally by offering a fun-to-drive, fuel-efficient and affordably priced Jeep vehicle designed to appeal to youthful customers and people with active lifestyles who may have always wanted a Jeep vehicle but, until now, may not have been able to afford one,” said. Patriot has all the credibility and cachet of the Jeep brand at a very affordable price.”

Two model trims are available for the US market – the Jeep Patriot Sport and Jeep Patriot. Both models will be available in global markets in the first half of 2007. All Jeep Patriot models are equipped with standard features like, driver-controlled three-mode electronic stability control system (ESP) with Traction Control, Electronic Roll Mitigation and anti-lock braking system (ABS) with Brake Assist (BA). Other standard or optional features found on the 2007 Jeep Patriot include power windows, , speed-sensitive power locks, power foldaway mirrors, remote keyless entry, 115-volt outlet in the center console, six-disc CD player with MP3 capability, SIRIUS Satellite Radio, UConnect hands-free communication system, Jeep Floor mat, leather-trimmed bucket seats, and heated front seats, to name the few.

Moreover, the all-new 2007 Jeep Patriot also comes with three available drive-train configurations: the standard front-wheel-drive (FWD) system, and the company’s patented Freedom Drive I and the Freedom Drive II Off-road Package drive systems. The Freedom Drive I feature a four-wheel-drive (4WD) drivetrain system with Lock mode that enables drivers to have the ability to take on rough weather conditions as well as low traction surfaces including snow, sand, or mud. Like the Freedom Drive I, the Freedom Drive II Off-road Package also comes with a 4WD system along with a second-generation continuously variable transaxle with low range (CVT2L). The CVT2L engages when the driver activates the off-road mode. With this system, the 2007 Jeep Patriot has an improved off-road and all-terrain capability.

The standard available engine under the hood of all 2007 Jeep Patriot models is the 2.4-liter World Engine capable of pumping out 172 hp and 165 lb-ft amount of peak torque. The engine is combined with either a standard 5-speed manual gearbox or an optional continuously variable transmission (CVT2) found on the Freedom Drive II Off-road Package.

Car fans across the world, especially those who are interested and starving for a new off-road vehicle are waiting for the production model of Chrysler Group’s latest on- and off-road concept, the Jeep Trailhawk.

Unveiled at the 2007 North American International Auto Show (NAIAS) early in January, the Jeep Trailhawk concept “merges the spectrum of the Jeep brand by combining the core off-road features of the new body-on-frame four-door Jeep Wrangler Unlimited with the refined sophistication of an all-new on-road open-air concept vehicle, providing a unique and fresh expression for Jeep”, according to the Auburn Hills-based automaker.

Chrysler Group released the full details of the Jeep Trailhawk concept at NAIAS. Customers should expect the technical specs and features describe at the show to be installed on the production model of the vehicle. Chrysler Group did not release the exact time frame for the production version though.

The overall appearance of the Jeep Trailhawk concept embodies the traditional Jeep classic style along with new design cues like the open top roof resembling roof styling found on convertible coupe models. The Trailhawk concept features a bold and aggressive exterior body and has a long 116-inch wheelbase. Other exterior features include, stretched fender flares, tall trapezoidal vent, HID projector beam quad lamps, cross-car instrument panel, signature seven-slot Jeep grille, LED park and turn signals, four cup holders, sliding Jeep Load ‘N Go cargo tray drop-down tailgate, and large 22-inch five-spoke wheels. The left and right lamps show the eyes of a bird of prey, that is why the designers called the vehicle Trailhawk.

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The Jeep Trailhawk comes with interior space for four passengers with premium leather seats. The two-tone leather-wrapped aluminum steering wheel offers an exciting driving feel wheter it is on- or off-road. Other interior features of the Jeep Trailhawk concept include steering wheel mounted switches and controls, remote control fold-away flat screen navigation unit, two front and rear armrest, storage bin modules, and a premium audio system with MP3 capability.

On the technical side, customers should expect a 3.0-liter BLUETEC CRD engine under the hood of the Jeep Trailhawk. The engine pumps out 215 hp at 4,000 rpm produces 376 lb.-ft. amount of peak torque at 1,600-2,800 rpm. To cool off the engine, a radiator with Jeep fan shroud will be included. The engine is coupled with a 5-speed automatic gearbox to power the four-wheel-drive (4WD) drivetrain configuration of the Trailhawk concept. Suspension parts come with a front axle with 4 bar links, and rear axle with 5-bar links.

You should expect these specs and features on the production model of Jeep Trailhawk when it rolls out anytime soon.

DaimlerChrysler AG’s Chrysler Group division has recently launched an aggressive advertisement campaign to promote the newly redesigned Jeep Wrangler. Included in the promotional campaign for the Jeep Wrangler is the company’s partnership with Trans World Entertainment, a company that operates retail entertainment stores for prerecorded audio and video products. In addition, Trans World Entertainment operates their retail stores named f.y.e. (For Your Entertainment). Trans World Entertainment currently operates more than 800 f.y.e stores all over the United States, making it as the largest retailer in the nation for the entertainment category.

According to Chrysler, “the promotion made sense for Jeep since a large portion of f.y.e.’s customers are young men aged 18 – 34, the demographic coveted by Jeep for the Wrangler”. The promotional campaign for the newly redesigned Jeep Wrangler includes a contest that will give a chance to f.y.e. customers to scan a barcode for them to be able to have an entry in the raffle contest, where the grand prize is new Jeep Wrangler. Moreover, Jeep will also conquer the listening and viewing stations (LVS) at f.y.e. by delivering advertising materials and draw the attention of customers. LVS are so popular and unique for f.y.e. It allows customers to view scan the barcode and view a sample of the contents found on their chosen audio CD, DVD, or game through LCD screens placed in f.y.e. stores.

In addition, f.y.e. customers can view the marketing ads for the Jeep Wrangler in two ways, one on the barcode printed at the back of the entry booklets where they could scan it and see if they won the brand new Jeep Wrangler with Jeep Repair Manual. The other way is when they scan the product (e.g. CD, DVD, or game) at LVS, the Jeep Wrangler ads will be displayed.

“Customers love the LVS stations. They spend a lot more time in the stores, browsing and sampling products”. said Barry Burmaster, Director of Marketing for Trans World Entertainment.

“We had over 700,000 scans of the booklets, which we thought was pretty good since it represented around a 40% entry rate, but we had 17.8 million Wrangler ads delivered with the product scans which greatly exceeded what we expected. Our stores are all about entertainment so if the spot is not entertaining it simply will not work as well and might even meet with consumer resistance,” he explained.

Meanwhile, other marketing campaign for the Jeep Wrangler include store associates in Jeep tee shirts, Wrangler presence on the f.y.e. web site, Jeep integration with the retailer’s e-marketing communications, Jeep integrated into the fuse TV show, and a Jeep Wrangler tag on f.y.e.’s national radio spots.