The ability of Chrysler to create a design that is not only compelling but at the same time relevant and innovative has helped it to come up with concept vehicles that are truly worth waiting for. The latest concept vehicles from Chrysler the producer of high quality Dodge seat clearly show a design tradition that has become the strength of the company.

Chrysler has started creating remarkable concept vehicles at the Frankfurt Motor Show where it revealed a Lamborghini engined, cab-forward style, four door Chrysler Portifino concept sedan in the year 1987. And after almost 20 years of more than 100 concept vehicles produced by Chrysler has helped it to reinvent and maintain its image as a car company that is driven by design and engineering.

There are two major roles that concept vehicles play in the Chrysler Group. First they showcase future design direction for Chrysler’s cars and trucks. Secondly, they help to attract the best young designers in the world to join the designing studios of the Chrysler Group.

Chrysler’s concept vehicle program is an opportunity given to designers for them to experiment on new color combination, features, vehicle size and segments. Moreover these concept vehicles displayed new design cues that the automaker may used for its future vehicles even if the whole concept vehicle will not reach production.

Generally, most of the concept vehicles revealed at auto shows around the world each year are not just built to look good but used more as a specimen to see how potential buyers would react to the design cues presented. And usually only those features and design that get the highest approval or praise are considered for production.

One of the edges of Chrysler over other automaker is that it produces concept vehicles that can actually be driven and usually the automaker allows journalists to test drive their concept cars to obtain feedbacks and of course publicity. Most of the concept vehicles that Chrysler has presented at auto shows have made it to production. An example of which is its Dodge Challenger which was first unveiled as a concept vehicle at the 2006 North American International Auto Show (NAIAS) in Detroit. It was later on announced that the Challenger will go into production in 2008.

Trevor Creed, Senior Vice president of the Product Design Office, Chrysler Group said, “We’ve always said at Chrysler that we don’t just produce concepts for fun. We have proved year after year that our concepts are innovative and relevant. Our track record shows that many Chrysler Group concepts, and several of the design features showcased on our concept vehicles, have gone into production. While we can’t say yet if any of our 2007 concepts will eventually be seen in our showrooms, they clearly hint at exciting and innovative future design directions that could find their way into our company’s products.”

Concept vehicles for 2007

For this year Chrysler’s group of concept vehicles will include one for each of the company’s brands. The Chrysler Nassau Concept which combines refinement, style, and function showcases a new image of the Chrysler brand. The Nassau Concept was first unveiled at the 2007 NAIAS. It’s a four-door, four passenger luxury coupe that is made more emotional and at the same artistically sends the message of what it means to be a Chrysler.

The Jeep Trailhawk which was also presented at the 2007 NAIAS combines all the spectrum of the Jeep brand. The Trailhawk possesses the core off-road features of the new Jeep Wrangler Unlimited and combines it with refined sophistication of an all-new on-road, open air concept vehicle. The Trailhawk provides a unique and fresh image for the Jeep brand.

Another concept vehicle introduced this year is the Dodge Demon which is a compact, agile roadster with an “attitude”. The Demon exudes a perfect balance of classic sports car proportion and simplicity mixed with modern design and performance. The vehicle is designed as an affordable Dodge sports car that combines brand cues of bold design and powerful performance made even more compelling with its open-air “fun to drive” attitude. The Dodge Demon has made its debut at the 2007 Geneva Motor Show.

Chrysler 20 years of concept vehicles…

The Chrysler Group from its first 1924 Chrysler sedan has been developing innovative designs and been improving the engineering of their vehicles. And even today in the modern era, starting 1998, the company has already produced more that 100 concept vehicles in various shapes, configurations, sizes, and materials.

During the release of the all-new 2007 Jeep Patriot last year, George Murphy, Senior Vice President for Global Marketing of Chrysler Group said:

“With Patriot, Jeep continues to expand globally by offering a fun-to-drive, fuel-efficient and affordably priced Jeep vehicle designed to appeal to youthful customers and people with active lifestyles who may have always wanted a Jeep vehicle but, until now, may not have been able to afford one,” said. Patriot has all the credibility and cachet of the Jeep brand at a very affordable price.”

Two model trims are available for the US market – the Jeep Patriot Sport and Jeep Patriot. Both models will be available in global markets in the first half of 2007. All Jeep Patriot models are equipped with standard features like, driver-controlled three-mode electronic stability control system (ESP) with Traction Control, Electronic Roll Mitigation and anti-lock braking system (ABS) with Brake Assist (BA). Other standard or optional features found on the 2007 Jeep Patriot include power windows, , speed-sensitive power locks, power foldaway mirrors, remote keyless entry, 115-volt outlet in the center console, six-disc CD player with MP3 capability, SIRIUS Satellite Radio, UConnect hands-free communication system, Jeep Floor mat, leather-trimmed bucket seats, and heated front seats, to name the few.

Moreover, the all-new 2007 Jeep Patriot also comes with three available drive-train configurations: the standard front-wheel-drive (FWD) system, and the company’s patented Freedom Drive I and the Freedom Drive II Off-road Package drive systems. The Freedom Drive I feature a four-wheel-drive (4WD) drivetrain system with Lock mode that enables drivers to have the ability to take on rough weather conditions as well as low traction surfaces including snow, sand, or mud. Like the Freedom Drive I, the Freedom Drive II Off-road Package also comes with a 4WD system along with a second-generation continuously variable transaxle with low range (CVT2L). The CVT2L engages when the driver activates the off-road mode. With this system, the 2007 Jeep Patriot has an improved off-road and all-terrain capability.

The standard available engine under the hood of all 2007 Jeep Patriot models is the 2.4-liter World Engine capable of pumping out 172 hp and 165 lb-ft amount of peak torque. The engine is combined with either a standard 5-speed manual gearbox or an optional continuously variable transmission (CVT2) found on the Freedom Drive II Off-road Package.

1970 Bonneville, how much to ask when selling?
I have a 1970 Pontiac Bonneville parked in my driveway that be my grandparents car. I inherited the vehicle with the house. The car have not moved in 10 years. It is in righteous condition, with no dents, minimal rust, and no interior problems. Obviously, it…

1978 mustang?
Hello I have a 1978 that im looking to put on the market the problem is I dont know how much it worth. It was sitting within the garage for about 15 yrs it dont run anymore but still own all its member. How much…

1979 Camaro?
I have a 1979 Z28 I have to go to pay off my X wife for divorcing me. I not sure why I hold to pay her but thats no fault for you. What is the best style to sell this car internally. …

1980 Chevy looking at buying?
I recently wrecked my truck and twisted the frame, ect. And i was conversation to my teacher who said he has this 1980 truck w/ hollowed out glasspack, 350 engine, 4×4, Mud tires, ect. He said he will deal in it to me for $800…

1987 Ford Laser KE Ghia. Good sports car?
Is this a good vehicle? Have you had any problems beside it? I want to know pros and cons about this motor, so anyone who’s ever had one. Give it to me.

1987 Jeep Wrangler?
I’m considering buying a 1987 jeep wrangler. But I was wondering if you guys could minister to me out? The guy that’s selling it wants $5,500 for it, but I don’t know if it’s worth that. I’ve see it, it looks good. The total interior has…

1988 EA falcon?
hat would be the best price to get rid of my car 4.it have had a controls alignment,4 tyres,plugs,leads,grease filter,air filter…i wnt just about $2000 is that good or bleak it has done 240,000 confident km’s

1988 gmc s15 p/u 2.5 engine, where on earth to buy one?
Hi and thanks for taking the time to read this. I am just looking for an internet site that would possibly own the engine listed above for sale. It will be going into a 1988 gmc s15 p/u, the dated engine has had it, i…

1990 Dodge Spirit?
Okay, so I’m getting my license here in a few weeks, and my mom was looking at the used cars today, and saw a 1990 Dodge Spirit for $500. Now, I haven’t see it, but I do know that the car is a little boxy….

1990 LS 400 or 1985 k3500 chevy pickup?
which one is better in a suburban environment for general use?

1990 Mazda MX-6 LX honourable vehicle or impossible sports car?
I found a 1990 Mazad MX-6 with 84,000 miles its a 2.2L five speed the vehicle is in tremendously good condition but it will have need of new tires and brakes. The interior is close to new as is the paint. so do you have an idea…

1990 Toyota Corolla articulated vehicle within apt condition, 260,000 km, one owner meticulous support. What’s a neutral price?
Family member who can no longer drive be considering junking this sports car but i would like to buy it from him for a objective market price. I enjoy seen some listings that list from $1000 to $1900. Anyone with a somewhat informed assessment as to…

1991 inventory rover for $1300?
is this a good deal? it would be for my twin sister and i, and we’d be paying for it, simply for the two years that we’d be left contained by high conservatory. my mom wants us to hold four wheel drive.

1991 Oldsmobile Aurora, should i buy?
i found this 1999 Oldsmibile Aurora. it has 51,000 miles on it and is lone $2700. the car is surrounded by amazin shape, it was kept really okay by only 1 owner. i would love to bring this car for my 16 year ancient for christmas….

1992 4Runner Question?
Hello, I pulled the carfax report on the said vehicle (I know carfax does not cover everything out there) everything checked out but at the end of the report throughout the span of about 3 or 4 months the 4Runner be sold at auto auctions (2…

1992 Dodge spirit?
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1992 Geo Prizm or 1985 Honda Accord?
Considering that both of these cars are in GOOD condition, and are reliable……. 1)Which one would be worth $500? 2)Which would be easier to find parts for? 3)In which would it be easier to install a disc player? 4)In which car would you a bit…

1993 Subaru Legacy is it a reliable coupé?
http://www.vicenzamwr.com/classifieds/de… There is the website I am in Italy, trying to find a beater, but unsurprisingly reliable. It has resembling 141,000 miles and the body isn’t really in apposite condition.

1994 Chevrolet Corsica …….?
I was looking to buy a 1994 Chevrolet Corsica With 154,100 for $1,100. First is this other? Second is this a good saloon?

1994 Chevrolet Corsica or 1987 Honda Accord ?
Chevrolet Corsica has 154,100 miles Honda Accord 156,000

1995 Audi A6 2.8- $3500, devout?(Autotrader link)?
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1995 Ford Mustang COBRA-R, what would be a unprejudiced purchase/sell price?
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1995 mitsubishi?
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1995 Toyota Tercel DX?
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1996 explorer?
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1996 Ford Taurus?
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1996 Oldsmobile Ciera SL?
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1997 Ford Explorer for $3,650?
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1997 Geo Tracker: Good price?
I’m goin to the dealership this saturday to buy a 1997 geo tracker for $3,750. The car has 44k miles and its a instruction manual transmission. Is this a good concord? Is the car reliable? Also, I’m 17, a boy, and have a verbs driving record….

More Auto Buying and selling questions please visit : YesImAuto.com

Jeep is working hard to please its consumers. Todays car buyers have a lot of choice. There are a lot of competitors in seven-seat vehicles. Performance and looks are more important. It pays very well to fuse these two qualities. Especially on seven-seat vehicles. On the overall, customers will not be disappointed in the Jeep Commander. Coincidentally; the name ‘Commander’ is common among seven-seat car manufacturers. Maybe it sells.

Jeep is excited with its Jeep Commander vehicle. It remains to be seen how the Commander will perform against other SUVs. The Commander is also expected to perform better than its past models. The improvement in passenger space makes it unique. If this improvement translates into increased sales, Jeep will fulfil its mission. The Commander shares its name with two past models, the Studebaker Commander and the Scammell Commander.

When a Jeep Commander approaches around a corner, it attracts attention. Its boxy appearance is fascinating. One will think of the Commander as a military vehicle. The most interesting part of the Commander is its roof. The engineers designed the roof in a way which allows more head space at the rear. This feat is not easy to accomplish. Most SUV designers will avoid this at all costs because it gives the vehicle a cumbersome look. Jeep managed to overcome this problem by covering the roof grids and reducing the sharpness of corners.

Jeep is looking towards the future. The unveiling of the Jeep Commander is a turning point between the past and the future. The Commander represents the present. It is a working model on how future models should be designed. The engineers of the Commander used the eternal appearance of the old Jeep Wagoner and the performance requirements of the Grand Cherokee to produce a new model. The Commander has characteristics of these two vehicles. However; the Commander has its own unique features which dominate the entire vehicle.

We haven’t started discussing the Jeep Commander, until we talk about engine power. The Commander comes with three choices of engines. These are the V6 and two types of V8 engines. The first V8 engine has a capacity of 5. 7 liters. The second V8 engine has a capacity of 3. 7 liters. This engine package is convenient for different types of consumers. Types of drivers ranging from speed maniacs, rough terrain travellers and luggage packers will find it easy to select the proper engine. A note to speed lovers, the Commander is not made for speed though.

The Jeep Commander is a medium sized vehicle that satisfies the needs of SUVdrivers. Drivers of small SUVs are frustrated by the limited carrying capacity and large fuel consumption of small SUVs. Drivers of large SUVs are frustrated by the truck-like behaviour and large fuel consumption of large SUVs. Big SUVs don’t behave like ordinary petrol vehicles. They can be noisy and are not capable of smooth driving.

The Jeep Commander has not broken a record. The critics say. True, there is no new feature on the Commander, but it has succeeded in bringing affordability, economy, style and comfort on one plate. There is a market for this kind of vehicle, especially in this recession. A lot of SUVs on the market do not provide this convenience. The Commander came late on the scene. Jeep explains that the delay was due to specific refinements. Refinements on capacity and passenger seating. Sure, its hard to provide comfort on a seven passenger seat vehicle, but Jeep succeeded in this regard.

Spectators are waiting for the release of the next Commander. Jeep will be anxious to add new features to keep ahead of its competitors. The Jeep Commander 2007 model sports cool features in the form of platinum accents. This model is the Jeep Commander Overland. The Commander Overland looks like the Grand Cherokee. Platinum additions are visible on the side moulds; side roof railings, grilles and rear assist handling. Jeep also plans to introduce power lift gates for its Commander model. The Jeep Commander is one of the top vehicles searched by consumers on the internet.

Annual sales of the Jeep Commander have not been impressive. Jeep recorded a poor performance on its Commander model in February 2007. The Commander sales went down by 24%. However, the Commander was not the worst loser. The biggest loser was the Jeep Liberty which registered a 41% decline in sales. Slightly below the Commander is the Jeep Cherokee which declined by 22%. The Jeep brand had some face savers though. The Jeep Wrangler was the biggest winner with 63% increase in sales. Another winner, the Jeep Compass which made its debut in 2006 sold a promising 4, 071 units.

In Jeep® Geocaching Challenge, player must face and overcome a variety of realistic terrains and fantastic weather effects to seek the cache in order for the player to advance on the next level. There are four capable 2007 Jeep® models to help you with the adventure—The Grand Cherokee Limited, Liberty Limited, and Wrangler Unlimited Rubicon. Every level that has been successful, player will earn perks, like gaining a spot on the game’s Global Leader Board and you can have the power to open postcards that you can send to your friends through e-mail. With the help of all the four all-terrain 4×4 vehicles, you cannot think of losing the game.

In Goonies: Return to Astoria, you can turn back in time and relive the scenes and characters made popular by the hit movie the Goonies (same as the game’s title) during the ‘80s. A player is provided with a modern Jeep® Wrangler. Just step through the Jeep door and a brand new legendary world and adventure awaits you.

The game has downloadable and sharable hip ‘80s soundtracks. Both games demonstrate the power of all 4×4 all-terrain vehicles. It reveals that any type of environment is effortless when it comes to hard-hitting adventure, long stretch drives and just a simple highway cruise.

The collections of Wrangler Shoes cover various styles such as loafers, oxfords and several others. Each of them is meant for different occasions, outfits and venues. For instance, if you are talking about oxfords, then it is all about shoes with lacings rising up to the ankle. These are the shoes that give a sweet girlie look and can be mixed and matched with any kind of attire, especially the formal wears. The different forms of lace-up Wrangler Shoes include kilties, wingtip, open laced, closed laced and several others. The ideal match for this type of footwear is a printed suit or a double-breasted suit.

Loafers form another form of popular Wrangler Shoes, which come in wide, low cut, flat-heeled styles. The shoes mostly bear a top looking like moccasin. The different types of Loafers include Monk, Moccasin, Penny Loafer, Tassel and others. This footwear style mostly suits the men in their middle ages.

The casual and lifestyle range of Wrangler Shoes also include some of the hot favourites of the men folk. The lifestyle range has a selection of laced shoes, which resemble the Oxfords in style to a great extent. The shoes are mostly open-laced and bear high tops and soles made of rubber. Because of the flexibility in designs, this footwear range can easily be paired up with, cargo pants, khakis, jeans, corduroy and even woollen slacks, such versatile is the approach. They are specially crafted for day-to-day casual uses.

The discussion on Wrangler footwear remains incomplete without putting light on the exclusive range of Wrangler boots. They come in three principal types, the ankle boots, the biker’s boots and the hiking boots. They can be your perfect companions in all aspects ranging from business meets to the adventurous escapades.

The ankle boots leave a signature mark in all formal affairs, whereas the hiking boots with upper part made of suede and padded collars are the just one to accompany you during the long hiking trips. The lining within the boots made of soft leather and an insole with cushions guarding it, keep your feet comfortable at all time. The most distinct style in Wrangler boots is marked by the cowboy boots. These boots bear high, pointed toes and the length rises almost to the knee level.

Never make the assumption that Wrangler footwear range comes for high price. It falsifies the old saying that “anything good always comes for a high price”. The footwear really comes at a pocket friendly price and is an exception to be the best buy but within budget.

WorkWear1 has been dedicated to serving its customers from downtown Des Moines, Iowa for almost 90 years. The website is an online shopping store where you can get any kind of apparel you want in whichever size you desire. Every product has a thumbnail attached with it which gives you total idea of the kind of workwear you are buying right from dimensions to the type of material used. Clicking on the thumbnail also gives you concise but important information about the company, which has manufactured the product. Located in Des Moines, Iowa, WorkWear1 has been an institution of downtown Des Moines for the last 90 years or so. Started by Lou Garsh and Meyer Levine in 1917, WorkWear1 has gone through loads and loads of changes and plastic surgeries. Although Garsh left the company six months after its inception, the name was never changed and today is the same name, which is the lifeline of millions of workers in the US.

WorkWear1 has a number of big affiliated which include the names of Carhartt, Dickies, Wrangler, Levis, etc. WORKWEAR1 is an authorized Carhartt retailer thus having the biggest stock with infinite variety to choose from. Carhartt coats and jackets have been the most famous outerwear for Americans for the last century. All types of Carhartt products ranging from jackets, coats, pants, shirts to boots and socks are available with WorkWear1.

WorkWear1 is also a big supplier of Dickies clothing. Dickies Work Pants, Dickies Jeans, Dickies Work Shirts, etc are some of the few categories of clothing, which are available at the WORKWEAR1 store. Some of the other important clothing wear is available with WorkWear1 are Wrangler Jeans, Wrangler Shorts Levi’s Action Slack, Levi’s Big and Tall Jeans, Flat Front Dockers Pants, Dockers Pleated Dress Pants, Farm Girl T-Shirts, Farm Girl Hats, RIGGS Work Jeans, RIGGS Knit Shirts, LaCrosse Work Boots, etc.

Also available at WorkWear1 are flame resistant clothing in the form of Carhartt FR, Walls FR and Flame Resistant Jackets. Other accessories available are work boots, insulated workwear, etc.

You’ll definitely love our lines of Carhartt Clothing and Carhartt Outerwear – we’re really stocking quite the collection. Everything for summertime and wintertime and all seasons in between, from work to casual – we’ve got clothing for you.

WorkWear1 is currently ready to serve some of the biggest profiles in the market. They have a database of over seventy-five companies. Moreover, it can be predicted with certainty that this trend will be continued for years and years to come.

According to Rebecca Lindland, an analyst with Global Insight Incorporated in Lexington, Massachusetts, “we’re going to continue to see Ford struggle as they go through their transition period. We’re going to continue to see Toyota pushing forward.”

The gains obtained by every major automaker except for Ford has helped in lifting the total US industry sales by 5 percent to as high as 1.56 million comprising of cars and light trucks according to the data compiled by Bloomberg. Asia automakers boosted their share of market by 1.2 points to 41.4 percent.

DaimlerChrysler AG, which last month has agreed to sell its US Chrysler unit after nine years of ownership, has posted its second consecutive monthly advance. The Chrysler Group has increased by 4.3 percent attributed to its redesigned Jeep Wrangler and new Dodge Nitro.

Toyota for its part was able to sell 269,023 cars and light trucks last May, a record that month fired up by a tripling of sales for the Prius gasoline-electric hybrid car. The Prius was able to sell 20,000 units in a single month for the first time to become the ninth-best selling vehicle in the US. Ford’s 6.8 percent decline marked its seventh consecutive monthly fall.

Until May, the US industry has increased only once and that was in the month of March which is attributed to the unceasing increase in fuel prices and the declining homes sales that kept buyers away from showrooms. The average price of a gallon of gasoline has reached an all-time high of $3.23 last May that is according to the American Automobile Association.

The US market share for GM, Ford, and Chrysler has slipped by one percentage point to 51.9 percent according to the data presented by the American Automobile Association. Ford’s sales to rental car-companies fell 24 percent last May which is still part of the 14 percent decline in the overall sales to business fleets explained by George Pipas, Ford’s Chief Sales Analyst in an interview. Sales to retail customers also fell by 3 percent he added.

Ford’s total sales decline to 259,470 cars and trucks affected by the 12 percent slide in sales of the F-Series pickup truck this is the seventh consecutive monthly decrease for the trucks. Sales of the F-Series, the nation’s best-selling vehicle have fallen by 13 percent this year.

The Fusion mid-sized sedan has also slipped by 4.4 percent while the Explorer sport-utility vehicle fell by 17 percent.

A Year Difference

Amazingly Ford was able to lead over Toyota in terms of sales this year through May by 39,358 vehicles basing on the data presented by Autodata Corp. of Woodcliff Lake, New Jersey. A year ago, Ford also led over Toyota by 274,371 vehicles.

GM’s Chevrolet Silverado large pickup outsold the F-Series pickup for the second time this year. And prior to February results, the Silverado has also bested the F-Series last June 2005. GM’s light truck sales has increased by 5.4 percent fired up by the gain in pickup sales and the addition of the new GMC Acadia and Saturn Outlook car-based SUVs. Car sales have also increased by 16 percent led by the Chevrolet Impala and Pontiac Grand Prix.

General Motors is also hoping to increase its North American production by 2 percent in the third quarter.

“Successful Launches”

Erich Merkle, an auto analyst at IRN Inc. in Grand Rapids, Michigan, “We are seeing some successful launches from GM — the GMC Acadia, the Saturn Outlook, and one just hitting the showrooms, the Buick Enclave. It has been a long time, but Detroit is trying to get a product mix that reflects what the market is looking for.”

DaimlerChrysler sales have increased by 3.9 percent. Meanwhile shoppers are still waiting for the outcome of the DaimlerChrysler’s negotiations. According to Charlie Hughes, managing partner of Brand Rules LLC of Newport Beach, California,”it’s a good time to buy a Chrysler.”

Unveiled at the 2007 North American International Auto Show (NAIAS) early in January, the Jeep Trailhawk concept “merges the spectrum of the Jeep brand by combining the core off-road features of the new body-on-frame four-door Jeep Wrangler Unlimited with the refined sophistication of an all-new on-road open-air concept vehicle, providing a unique and fresh expression for Jeep”, according to the Auburn Hills-based automaker.

Chrysler Group released the full details of the Jeep Trailhawk concept at NAIAS. Customers should expect the technical specs and features describe at the show to be installed on the production model of the vehicle. Chrysler Group did not release the exact time frame for the production version though.

The overall appearance of the Jeep Trailhawk concept embodies the traditional Jeep classic style along with new design cues like the open top roof resembling roof styling found on convertible coupe models. The Trailhawk concept features a bold and aggressive exterior body and has a long 116-inch wheelbase. Other exterior features include, stretched fender flares, tall trapezoidal vent, HID projector beam quad lamps, cross-car instrument panel, signature seven-slot Jeep grille, LED park and turn signals, four cup holders, sliding Jeep Load ‘N Go cargo tray drop-down tailgate, and large 22-inch five-spoke wheels. The left and right lamps show the eyes of a bird of prey, that is why the designers called the vehicle Trailhawk.

Weary

The Jeep Trailhawk comes with interior space for four passengers with premium leather seats. The two-tone leather-wrapped aluminum steering wheel offers an exciting driving feel wheter it is on- or off-road. Other interior features of the Jeep Trailhawk concept include steering wheel mounted switches and controls, remote control fold-away flat screen navigation unit, two front and rear armrest, storage bin modules, and a premium audio system with MP3 capability.

On the technical side, customers should expect a 3.0-liter BLUETEC CRD engine under the hood of the Jeep Trailhawk. The engine pumps out 215 hp at 4,000 rpm produces 376 lb.-ft. amount of peak torque at 1,600-2,800 rpm. To cool off the engine, a radiator with Jeep fan shroud will be included. The engine is coupled with a 5-speed automatic gearbox to power the four-wheel-drive (4WD) drivetrain configuration of the Trailhawk concept. Suspension parts come with a front axle with 4 bar links, and rear axle with 5-bar links.

You should expect these specs and features on the production model of Jeep Trailhawk when it rolls out anytime soon.

According to Chrysler, “the promotion made sense for Jeep since a large portion of f.y.e.’s customers are young men aged 18 – 34, the demographic coveted by Jeep for the Wrangler”. The promotional campaign for the newly redesigned Jeep Wrangler includes a contest that will give a chance to f.y.e. customers to scan a barcode for them to be able to have an entry in the raffle contest, where the grand prize is new Jeep Wrangler. Moreover, Jeep will also conquer the listening and viewing stations (LVS) at f.y.e. by delivering advertising materials and draw the attention of customers. LVS are so popular and unique for f.y.e. It allows customers to view scan the barcode and view a sample of the contents found on their chosen audio CD, DVD, or game through LCD screens placed in f.y.e. stores.

In addition, f.y.e. customers can view the marketing ads for the Jeep Wrangler in two ways, one on the barcode printed at the back of the entry booklets where they could scan it and see if they won the brand new Jeep Wrangler with Jeep Repair Manual. The other way is when they scan the product (e.g. CD, DVD, or game) at LVS, the Jeep Wrangler ads will be displayed.

“Customers love the LVS stations. They spend a lot more time in the stores, browsing and sampling products”. said Barry Burmaster, Director of Marketing for Trans World Entertainment.

“We had over 700,000 scans of the booklets, which we thought was pretty good since it represented around a 40% entry rate, but we had 17.8 million Wrangler ads delivered with the product scans which greatly exceeded what we expected. Our stores are all about entertainment so if the spot is not entertaining it simply will not work as well and might even meet with consumer resistance,” he explained.

Meanwhile, other marketing campaign for the Jeep Wrangler include store associates in Jeep tee shirts, Wrangler presence on the f.y.e. web site, Jeep integration with the retailer’s e-marketing communications, Jeep integrated into the fuse TV show, and a Jeep Wrangler tag on f.y.e.’s national radio spots.